J-Lite was founded on the sharing and respect of certain key values:

Innovation: “Imagine, seek, plan, action” Enthusiasm: “Involvement in the company's life” Drive: “Committed in the heart and mind” Integrity: “Be ethical and responsible” Collaboration: “Collective of strengths” Quality: “If you want to do it, do it well”

J-Lite distribution activities follow these guidelines: Giving constant attention to before and after-sales service. Adapting the services and products as required to suit the needs and characteristics of sales points and consumers, wherever they are. Carrying out stringent quality controls on the products.